Why Our Coffee Tastes Good and Does Good: Our 1% for the Planet Pledge

At Brewtay Coffee, one of our guiding principles is Do good, feel good, drink good.

It is more than just a catchy tagline; it is our non-negotiable mission. The drink good part is easy to taste, it is in every bag of our specialty grade, ethically sourced coffee. The feel good part is that moment of pure comfort when you take your first sip.

But what about the do good part? How can a simple, daily ritual like a cup of coffee actually make a difference?

We believe it is not just possible; it is essential.

Coffee Deep Connection to the Planet

Here is the simple truth: coffee is a gift from the earth. It is an agricultural product that depends entirely on a healthy planet to thrive. The nuanced, delicious flavors we love in a single-origin bean are the direct result of a specific climate, clean water, and rich, volcanic soil.

As a company that relies on these precious natural resources, we feel a profound responsibility to protect them. We believe that ensuring great coffee is here for the long term means we must be active stewards of the environment that creates it.

For us, doing good is not a marketing angle; it is a core business requirement.

Why We Chose 1% for the Planet

When we decided to turn this belief into tangible action, we wanted a partner that was accountable, direct, and globally impactful.

That is why we are so proud to be members of 1% for the Planet.

1% for the Planet is a global movement that connects businesses, individuals, and vetted environmental nonprofits. As members, we have pledged to donate 1% of our total annual sales, not just our profits, directly to these high-impact organizations.

It is a simple, no-nonsense promise that goes directly to the front lines of environmental action.

This is Where You Come In

This is the best part. By choosing Brewtay Coffee, you become part of this movement, too.

Your daily cup of coffee becomes an effortless act of environmental stewardship. That bag of Bourbon Barrel Aged coffee you bought as a gift? That recurring order of Fairtrade Colombia that gets you through the week? A percentage of every single one of those purchases goes directly to organizations dedicated to:

• Protecting our forests and wild spaces
• Fighting for clean air and water
• Promoting sustainable, regenerative agriculture
• Advocating for smart climate policy

When you brew a cup of Brewtay Coffee, you are casting a vote for a healthier planet. You are doing good simply by drinking good. And that, we think, should make you feel good.

It is the perfect circle.

We are honored to be on this journey, and we are so glad to have you with us. Together, we can prove that a great business can also be a powerful force for good.

Ready to drink coffee that makes a difference? Explore our Fairtrade sourced collection and discover your new favorite, or try something new with our Single Origin Sampler. Know that every purchase supports our planet.